WINNER
UGC – Sarah Testimonial
Prospecting | UGC
Hook rate
42%
3s views ÷ impr.
Hold rate
25%
thruplay ÷ 3s
ROAS
3.8×
$8.1k
CTR
3%
184k impr.
FIRST 3 SECONDS · PERSONAL TESTIMONIAL (UGC)
Opening line
Okay, I have to tell you about this.
Opening visual
warm, high-energy
Strong opener: a personal testimonial (UGC) over a warm, high-energy frame gives viewers a reason to stop.
personal testimonial (UGC)aftercoffeeenergyfreejittersscoop
Frames
HOOK · 1.0s
warm, high-energy
4.6s
warm, high-energy
8.0s
warm, high-energy
11.3s
cool, calm
Transcript
0.0–2.3sHOOKOkay, I have to tell you about this.
2.3–5.6sHOOKI stopped my afternoon coffee and I have more energy than ever.
5.6–9.0sOne scoop of morning glow in water, no jitters, no crap.
9.0–12.1sTry it 30 days, if you don't feel it, it's free.