MIDDLE
Problem/Agitate – 3pm Crash
Prospecting | Direct Response
Hook rate
38%
3s views ÷ impr.
Hold rate
23%
thruplay ÷ 3s
ROAS
3.1×
$5.7k
CTR
2%
161k impr.
FIRST 3 SECONDS · QUESTION
Opening line
Why does your energy fall off a cliff at 3pm every day?
Opening visual
dark, moody / cinematic
Weak opener: a question on a dark, moody / cinematic frame asks viewers to wait for the payoff — most scroll past before it arrives.
questioncoffeecrashenergy
Frames
HOOK · 1.0s
dark, moody / cinematic
4.5s
warm, high-energy
7.6s
warm, high-energy
10.8s
cool, calm
Transcript
0.0–3.1sHOOKWhy does your energy fall off a cliff at 3pm every day?
3.1–6.5sIt's the coffee crash, and another cup just makes it worse.
6.5–9.8sMorning glow gives you steady energy with no spike and no crack.
9.8–12.2sTap shop now and feel the difference tomorrow.