LOSER
Founder Story
Prospecting | Brand
Hook rate
22%
3s views ÷ impr.
Hold rate
29%
thruplay ÷ 3s
ROAS
1.9×
$3.0k
CTR
1%
142k impr.
FIRST 3 SECONDS · PERSONAL TESTIMONIAL (UGC)
Opening line
Hi, I'm the founder of Morning Glow and I want to share our store.
Opening visual
dark, moody / cinematic
Weak opener: a personal testimonial (UGC) on a dark, moody / cinematic frame asks viewers to wait for the payoff — most scroll past before it arrives.
personal testimonial (UGC)cleanenergyfoundertired
Frames
HOOK · 1.0s
dark, moody / cinematic
4.7s
cool, calm
8.1s
cool, calm
11.4s
cool, calm
Transcript
0.0–3.5sHOOKHi, I'm the founder of Morning Glow and I want to share our store.
3.5–7.1sFive years ago I was burned out and tired of jittery energy drinks.
7.1–10.1sSo we formulated a clean blend that works with your body.
10.1–11.7sLearn more about how we make it.