MIDDLE
Before / After Energy
Prospecting | UGC
Hook rate
25%
3s views ÷ impr.
Hold rate
26%
thruplay ÷ 3s
ROAS
2.2×
$3.3k
CTR
2%
138k impr.
FIRST 3 SECONDS · PERSONAL TESTIMONIAL (UGC)
Opening line
This was me before, snoozing the alarm and dragging all morning.
Opening visual
dark, moody / cinematic
Weak opener: a personal testimonial (UGC) on a dark, moody / cinematic frame asks viewers to wait for the payoff — most scroll past before it arrives.
personal testimonial (UGC)afterbeforefree
Frames
HOOK · 1.0s
dark, moody / cinematic
4.5s
warm, high-energy
7.8s
warm, high-energy
11.0s
cool, calm
Transcript
0.0–3.4sHOOKThis was me before, snoozing the alarm and dragging all morning.
3.4–9.5sAnd this is me after two weeks on morning glow, up before the most people feel the difference within a few days.
9.5–10.8sGive it a try risk-free.