LOSER
Polished Brand Film
Prospecting | Brand
Hook rate
9%
3s views ÷ impr.
Hold rate
44%
thruplay ÷ 3s
ROAS
0.7×
$1.3k
CTR
1%
156k impr.
FIRST 3 SECONDS · STATEMENT
Opening line
Morning glow, a new ritual. Crafted to elevate your every morning. Discover the collection.
Opening visual
dark, moody / cinematic
Weak opener: a statement on a dark, moody / cinematic frame asks viewers to wait for the payoff — most scroll past before it arrives.
statementritual
Frames
HOOK · 1.0s
dark, moody / cinematic
4.7s
dark, moody / cinematic
8.1s
dark, moody / cinematic
11.4s
cool, calm
Transcript
0.0–4.8sHOOKMorning glow, a new ritual. Crafted to elevate your every morning. Discover the collection.