WINNER
Stat Hook – 90% Felt It
Prospecting | Direct Response
Hook rate
40%
3s views ÷ impr.
Hold rate
24%
thruplay ÷ 3s
ROAS
3.8×
$7.2k
CTR
3%
170k impr.
FIRST 3 SECONDS · STATISTIC HOOK
Opening line
90% of people filled more energy within the first week.
Opening visual
cool, calm
Neutral opener: statistic hook over a cool, calm frame.
statistic hookaftercrashenergy
Frames
HOOK · 1.0s
cool, calm
4.5s
cool, calm
7.7s
cool, calm
10.9s
cool, calm
Transcript
0.0–3.2sHOOK90% of people filled more energy within the first week.
3.2–6.2sWe surveyed 2000 customers and the data was wild.
6.2–9.3sSteady, all day energy with no afternoon crash.
9.3–11.5sTap to see the results for yourself.