MIDDLE
Unboxing / ASMR
Prospecting | UGC
Hook rate
30%
3s views ÷ impr.
Hold rate
28%
thruplay ÷ 3s
ROAS
2.6×
$3.8k
CTR
2%
130k impr.
FIRST 3 SECONDS · PERSONAL TESTIMONIAL (UGC)
Opening line
My morning glow just arrived.
Opening visual
warm, high-energy
Strong opener: a personal testimonial (UGC) over a warm, high-energy frame gives viewers a reason to stop.
personal testimonial (UGC)scoop
Frames
HOOK · 1.0s
warm, high-energy
4.6s
warm, high-energy
7.8s
warm, high-energy
11.1s
cool, calm
Transcript
0.0–1.8sHOOKMy morning glow just arrived.
1.8–3.1sHOOKLet's open it together.
3.1–5.8sLook at this packaging and listen to that scoop.
5.8–7.8sOne scoop, a little water,
7.8–9.2sand it dissolves instantly.
9.2–11.0sGrab yours and unbox it with me.