WINNER
Street Interview
Prospecting | UGC
Hook rate
36%
3s views ÷ impr.
Hold rate
23%
thruplay ÷ 3s
ROAS
3.4×
$5.9k
CTR
2%
155k impr.
FIRST 3 SECONDS · PERSONAL TESTIMONIAL (UGC)
Opening line
I stopped 10 strangers and asked what wakes them up, honestly.
Opening visual
warm, high-energy
Strong opener: a personal testimonial (UGC) over a warm, high-energy frame gives viewers a reason to stop.
personal testimonial (UGC)scoop
Frames
HOOK · 1.0s
warm, high-energy
4.5s
warm, high-energy
7.8s
warm, high-energy
11.0s
cool, calm
Transcript
0.0–3.8sHOOKI stopped 10 strangers and asked what wakes them up, honestly.
3.8–6.4sThe answer surprised me every single time.
6.4–8.9s8 of them used the same scoop every morning.
8.9–10.7sI have to find out what it was.