LOSER
Long Intro Explainer
Prospecting | Brand
Hook rate
10%
3s views ÷ impr.
Hold rate
34%
thruplay ÷ 3s
ROAS
0.8×
$1.3k
CTR
1%
145k impr.
FIRST 3 SECONDS · STATEMENT
Opening line
Let's talk about the science of cellular energy for a moment.
Opening visual
dark, moody / cinematic
Weak opener: a statement on a dark, moody / cinematic frame asks viewers to wait for the payoff — most scroll past before it arrives.
statementenergy
Frames
HOOK · 1.0s
dark, moody / cinematic
4.8s
cool, calm
8.2s
cool, calm
11.6s
cool, calm
Transcript
0.0–3.7sHOOKLet's talk about the science of cellular energy for a moment.
3.7–6.3sIt all begins deep inside your cells.
6.3–12.2sIn the mitochondesis, this low process that takes years to fully underrear on our block.