MIDDLE
Comparison vs Coffee
Prospecting | Direct Response
Hook rate
24%
3s views ÷ impr.
Hold rate
27%
thruplay ÷ 3s
ROAS
2.0×
$3.1k
CTR
2%
140k impr.
FIRST 3 SECONDS · STATEMENT
Opening line
Coffee gives you a spark and then a hard crash.
Opening visual
neutral
Neutral opener: statement over a neutral frame.
statementcoffeecrashjitters
Frames
HOOK · 1.0s
neutral
4.6s
warm, high-energy
7.8s
warm, high-energy
11.1s
cool, calm
Transcript
0.0–2.5sHOOKCoffee gives you a spark and then a hard crash.
2.5–5.2sHOOKMorning glow gives you a steady line all day instead.
5.2–7.8sSame gentle caffeine, none of the jitters.
7.8–9.1sMake the switch today.